Audience survey at the 37th TIFF
After the 2024 TIFF, we conducted an audience survey to solicit ideas for improvements to our next edition. We are pleased to share some of the results below for your reference.
Conducted in Japanese in December 2024.
Number of valid responses: 632 (Female: 397, Male: 209, N/A: 25, Other: 1)
| Age | Percentage |
| 10 to 19 | 1.1% |
| 20 to 29 | 9.3% |
| 30 to 39 | 13.6% |
| 40 to 49 | 20.3% |
| 50 to 59 | 35.9% |
| 60 to 69 | 17.1% |
| 70+ | 2.7% |
Why did you participate in TIFF? (Top 5 responses)
1. See Q&As and stage greetings
2. See films exclusive to TIFF
3. See films from around the world
4. See films with premiere status
5. Meet with foreign guests
What section, events, or features most interested you? (Top 5 responses)
1. Competition section
2. Asian Future section
3. Gala selection
4. World Focus section
5. Opening/Closing films
How many films did you see at the 37th TIFF? (Top 5 responses)
1: 1 (19.3%)
2: 6-10 (19.1%)
3: 2 (13.8%)
4: 3 (10.3%)
5: 4 (8.9%)
Were you satisfied with the films in the Competition section?
| Mostly satisfied | 40.1% |
| Satisfied | 24.7% |
| Neutral | 23.4% |
| Slightly dissatisfied | 8.9% |
| Dissatisfied | 2.9% |
How was this year’s TIFF?
| Good | 51.5% |
| Very good | 22.0% |
| Neutral | 21.5% |
| Not good | 4.9% |
| Not good at all | 0.1% |
Would you like to participate in the 38th TIFF in 2025?
| Yes | 83.2% |
| Not sure | 16.6% |
| No | 0.2% |
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